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Just a few years ago smartphone were not as abundant in the world as they are today. There are now more smartphones in the world than there are people. Old websites were created and their SEO aspects were improved based on the fact that they were going to be seen on desktop computers more. Today, websites are visited by billions of people on their mobile devices. Google updated its algorithms and websites that were mobile friendly were put in top results on mobile search results. This tells you clearly that modern SEO is also about making your website mobile friendly by making it responsive or creating a mobile website from the scratch.
Reverse SEO appears to be the answer to the critiques that companies attract through the internet. With the power of publishing today, it is extremely easy for a critic to garner a wide audience - and this war of words can play out throughout a variety of mediums. In fact, today's battlefields include message boards, social media sites and blogs. Companies that want to protect their image online should start by being proactive with their reverse SEO practices. Keeping a pulse on the articles, blogs, messages boards and other traffic that relates to your brand is a good place to start. But, this can be a difficult, time consuming task. Google Alerts don't catch everything - and it is extremely difficult to stay on top of something that you don't know about.
Most people think of reverse SEO as only a combative tactic, but it can be proactive too. If you fill your company's site with useful content, and provide meaningful interactions and experiences for your followers via your blog and social media, you can easily build up an arsenal of good press that will push bad press down in search and give searchers options for content - and go beyond bad reviews.